Nick Janicki: The Story of True REST

0:00 Intro – Meet Nick & Holly 0:24 Nick's background: meditation, entrepreneurship & facing fears 1:02 Discovering float therapy through Joe Rogan 1:15 First float experience in Sedona 1:41 Early pain study results – chronic pain relief 2:37 Founding True REST in 2010 2:59 The challenges of building a brand new industry 3:44 Scaling to a global company 4:45 What is flotation therapy? 5:05 The science behind floating – anxiety, depression & stress 5:50 Float therapy as a "catch all" wellness tool 6:10 Vision: floating as a path to higher consciousness ___________ I founded True REST to solve a problem affecting 30 million Americans: the mental health crisis driving antidepressant dependency. Float therapy offers a research-backed alternative, reducing chronic pain, anxiety, and depression while improving sleep quality. In 10 years since franchising, we’ve scaled to 50 locations across 22 states, delivered over 1 million float sessions, and earned recognition as Entrepreneur Magazine’s #7 Best New Franchise (2019) and Inc. 5000 (2020). Now we’re transforming the model: Moving from individual franchisees to regional developer partnerships to reach 250+ locations. We’re seeking multi-unit operators, family offices, and PE-backed platforms who want to build territorial dominance in the fastest-growing wellness category. Our 2.0 platform integrates longevity and mental fitness services, enhanced AI music and wearables while positioning True REST as the category leader in float therapy. Learn more at www.truerest.com