How America’s #1 Outdoor Cleaning Brand Does Marketing

What does the marketing behind America’s #1 outdoor cleaning brand actually look like? Jon Bellante, CMO at Purpose Built Brands, joins Noah Horner on Smarter at Dinner to break down the work behind 30 Seconds, Green Gobbler, Harris and more. Jon describes 30 Seconds as the number-one outdoor cleaning brand in the US. But being #1 doesn’t mean the job is done: the bigger challenge is getting more households to clean their outdoor spaces regularly. We talk about how lean teams compete with bigger budgets, turning weeks of animation work into hours with AI, giving creators freedom, and why physical displays still make a difference. CHAPTERS 00:00 Highlights: being #1 and driving growth 00:31 Meet Jon Bellante, CMO at Purpose Built Brands 00:59 Marketing when consumers tighten their spending 04:11 Running Harris with four dedicated people 06:54 Why AI needs better data and processes 08:46 The AI workflow Jon wouldn’t give up 09:45 Green Gobbler: weeks of animation work into hours 10:55 How lean teams compete with the giants 12:39 Doing more with less research and data 14:29 Finding your brand’s must-win battle 15:47 Getting consumers into outdoor cleaning 17:24 Why physical displays work 18:35 Balancing brand creative and creator voices 21:16 What Scrub Daddy gets right on social 22:14 Giving social teams room to experiment 23:35 Local marketing: different places, different needs 25:55 Local partnerships and the marketing team of the future 28:31 Jon’s dream CMO job and music pick Subscribe to Smarter at Dinner for more conversations with CMOs and marketing leaders.