🎙️PSW became the startup route.She took it.We ask the uncomfortable question:copy or inspiration?

Priya Neupane is the founder of MORI, a clothing brand born from a deeply personal feeling — the longing for clothes that feel like home. While living abroad, Priya experienced a challenge shared by many in the South Asian community: a lack of access to familiar styles such as kurtis, flowy tops, desi fits, and earthy hemp pieces that truly reflect identity and culture. What should feel natural and expressive often becomes difficult to find, expensive to import, or slow to arrive. Through MORI, she set out to bridge this gap. MORI is more than a fashion label — it is a quiet reminder of identity in a fast-moving world. The brand brings together comfort, culture, and simplicity, offering pieces inspired by Indian ethnic wear, Bollywood aesthetics, and the rich essence of Nepali heritage. Chapters : 00:00 - Introduction 01:52 - Introducing Priya Neupane | From Jhapa to London 03:25 - Her Passion for Creating & The Face of Jhapa 03:58 - Starting Events in Jhapa & Creating Opportunities 05:35 - Learning the Power of Teamwork & Collaboration 06:32 - Building Connections That Still Matter Today 07:03 - Why Priya Chose Entrepreneurship Over Working for Others 07:33 - From Hospitality Frustration to Building Her Own Vision 08:01 - How Umorey Found Its Target Market 08:28 - International Students & Entrepreneurial Opportunities 09:20 - Networking, Mentorship & Turning Ideas Into Reality 15:17 - Founding Mori Clothing | Behind the Brand 16:24 - Why Did They Name It “Mori”? 18:52 - The Challenges of Building a Brand Called Mori 19:54 - Finding a Gap in the South Asian Fashion Market 20:59 - Inspiration vs. Copying | The Fashion Industry Debate 23:38 - Where Mori Gets Its Design Inspiration 25:18 - Bringing Traditional Nepali Fashion Into Modern Designs 26:47 - When Does Inspiration Become Copying? 28:19 - The Pressure of Staying Relevant in Fashion 30:21 - Surviving a Saturated Fashion Industry 31:36 - Why Designers & Entrepreneurs Should Collaborate 33:10 - Talented Designers Who Never Get Seen 34:06 - How Much Did It Cost to Start Mori? 35:08 - The Biggest Business Mistake She Made 36:14 - Finding Your Own Path Instead of Copying Others 37:59 - 500–600 Customers & Expanding Mori to Nepal 40:04 - Karma, Positive Energy & Business 41:49 - How She Handles Business Setbacks & Anxiety 43:19 - The Mindset Her Parents Gave Her 45:40 - Learning Self-Sufficiency & Living for Yourself 47:27 - Resilience, Homesickness & Finding Comfort Alone 49:09 - Stop Depending on Others for Your Happiness 51:06 - Discipline, Procrastination & Getting Things Done 52:06 - Manifestation & Why You Must Act on Your Ideas 53:52 - “The 8 Rules of Love” & Understanding People 55:37 - Stop Waiting for the Perfect Time 57:22 - Don't Wait for a Partner's Validation 58:00 - Outro In this episode, Priya shares her journey of building MORI, the emotional roots behind the brand, and how culture continues to shape her creative vision and purpose.