Why Most Lead Gen Fails - And How GTM Engineering Fixes It - Dan Rosenthal | E19

📈 Automate, Optimize & Scale With AI: https://apex-consulting.ai/ Connect with Dan:   / dan-m-rosenthal   In this deep dive, Dan Rosenthal, co-founder of Workflows.io, breaks down how fast-growing B2B tech companies are rebuilding their GTM motion from the ground up using Clay, N8N, AI agents, custom enrichment, cold calling systems, TAM modeling, and human-in-the-loop creativity. Dan explains: Why RevOps never fully delivered — and why GTM Engineering is rising to replace it How Workflows.io integrates Clay, N8N, custom scrapers, and CRM automation into one cohesive revenue engine A step-by-step walkthrough of TAM modeling, down to scoring and ICP extraction Why AI alone can’t deliver exceptional outputs — but AI + humans can How to operationalize cold email, cold calling, and account-level signals inside HubSpot Why most companies overestimate AI, underestimate cost, and misunderstand GTM entirely The real difference between “services as software” vs. SaaS Why brand + content still outperform everything over the long arc of time If you’re serious about scaling revenue in 2025, this is the operating manual the top performers quietly rely on. 🚀 Want to stay ahead in the AI revolution? Then it’s time to stop experimenting and start implementing. At APEX Consulting, we install custom AI systems that actually generate revenue, eliminate repetitive work, and give you a measurable edge over the competition. From B2B lead generation to full-scale automation strategies, we help companies turn AI hype into real business results. ======= 🔗 Follow our founder • LinkedIn –   / jousefmurad   • Instagram –   / jousefmrd   • X (Twitter) – https://x.com/Jousefm2 #AI #GTM #leadgeneration For other requests, please reach out to support@jousefmurad.com