The podcast strategy B2B teams overlook: you do not need an audience

Most B2B teams treat a podcast like a publishing project and wait a year or more for inbound. What if the podcast is a way to have the right conversation first? Derek Morgan, founder of Referral Marketing Ideas and co-founder of Refer2u, talks with Joseph Lewin of Podcast 2 Pipeline about using podcasting to start conversations with buyers and Referral Partners, and to speed up introductions. In this conversation: • Why Joseph front-loads the conversation and treats audience growth as a bonus • Why a show about your buyer's problem beats a show about podcasting • How making guests look good raises your own standing • How to turn the meetings you already hold into co-created content • Using events before, during and after, so you are not forgotten three weeks later • Starting lean with LinkedIn Live, and when a full podcast makes sense Connect with Joseph: https://podcast2pipeline.com LinkedIn:   / joseph-lewin   Read more at Referral Marketing Ideas: https://www.referralmarketingideas.co... Track every introduction and close the loop with the Referral Partners who make them, in Refer2u: https://www.refer2u.com/s/referralmar... Referral Marketing Ideas helps B2B businesses turn referral partner relationships and networks into predictable growth with the Referral Marketing Formula.