How Coffee Took Over the World

Your morning coffee has a much bigger story than you think. From the mountains of Yemen and the port of Mocha to Starbucks, Nespresso and Luckin Coffee, discover how a seed inside a red fruit became a global business. Coffeehouses became information networks. Packaged coffee changed daily routines. Cafés sold somewhere to spend your time. Capsules brought convenience home. Apps made coffee fit your schedule. But when you buy a cup, what are you actually paying for — the beans, the work, the convenience, or the story? Explore the history, business and marketing behind your daily coffee with Elvin. CHAPTERS 00:00 The cup and the business 01:01 Yemen and the port of Mocha 03:12 Coffeehouses and information 05:10 An American everyday habit 07:19 Starbucks: selling a place 09:15 Nespresso: the café at home 11:18 Luckin: convenience and scandal 13:08 From the farm to your cup 15:20 What are you paying for? An illustrated documentary featuring original narration and animated scenes. #CoffeeHistory #BusinessHistory #Elvin