How Peggy Inspired Don’s Greatest Idea | The Mad Men Finale

In the final episode of Mad Men, Don Draper dreams up the iconic "I'd like to buy the world a Coke" commercial while on his spiritual retreat in California. His inspiration from that idea can be traced throughout the show's final season. Watch my video essay to find out how Peggy in particular helped shaped the strategy for the Coke ad. Music Credits: Quincas Moreira - Malandragem TrackTribe - Lost Lounge TrackTribe - Modern Attempt TrackTribe - Jane Street