Module 14: Market Research and Questionnaire Design | Sales & Marketing Placement Prep

Module 14 of a 15-part explainer series for first-year MBA students preparing for sales and marketing placement interviews. Topic: Conducting Market Research: The Research Process and Questionnaire Design. Source: MarkSoc Sales & Marketing Compendium 2025-26, FMS Delhi. All facts and examples are from the compendium. Narration uses an AI text-to-speech voice.