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How Mumbai Wakes Up to Tamilian Idlis?

Stories That Matter

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How Mumbai Wakes Up to Tamilian Idlis?

2 092 151 просмотр · 2 месяца назад
Stories That Matter
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2 092 151 просмотр · 2 месяца назад
#documentary #storiesthatmatter #idli #dharavi How did an ancient steaming technique become the ultimate tool for survival in Mumbai's toughest neighborhoods? In this episode of Stories That Matter, we investigate the unseen mechanics of Mumbai’s idli business. The film traces the historical trajectory of the dish from its debated 12th-century origins in Indonesia to the steam-filled factory floors of modern-day Dharavi. We examine the massive operation run by the Malaiyandi brothers, demonstrating how their strict refusal to compromise on authenticity fueled a rapid expansion of 12 outlets in just four years. Ultimately, we explore how the Tamil diaspora transformed a localized enterprise into a steady economic engine, proving that in this city, a plate of idli is a tool for survival. REACH OUT TO MALAIYANDI IDLIWALA: Website - https://www.malaiyandiidliwala.com/ Contact - +91 9869442859 ABOUT STORIES THAT MATTER: ‘Stories That Matter’ is a documentary series by Raga Productions where we try to uplift some stories that deserve to be in the limelight. We believe every single individual in this world has a story to tell, through our initiative we try to push some stories that the media fails to cover. Stories That Matter is owned and managed by Raga Productions. WORK WITH US: Email: storiesthatmatterindia@gmail.com Playlist: https://youtube.com/playlist?list=PLl... Instagram : https://www.instagram.com/storiesthat... Website: https://ragaproductions.com/documenta... RAGA PRODUCTIONS: Website: https://ragaproductions.com/contact Instagram:   / ragaproductions   Google: https://g.page/raga-productions-udupi Email : ragaproductionhouse@gmail.com FILM PRODUCTION UNIT: Shot by: Vignesh Amin Shreyas Naik Edited & Coloured by: Sakshith Kotian Finance & Accounts: CA Ranjith Ambalpady Special Thanks to: Malaiyandi Idliwala P.S Muthukrishnan Rajesh Fazim Ahmed Raghav Mangalore Meri Jaan Chapters: 00:00 - Intro 01:32 - Dharavi and the Tamil Community 02:28 - Starting Malaiyandi Idliwala 03:04 - The Historical Origins of Idli 03:49 - Scaling the Business Operation 04:41 - Daily Production and Workflows 05:26 - Opening the Retail Outlets 06:39 - The Local Micro-Economy 07:47 - The Philosophy of Outworking the Odds 08:18 - Outro Music - Epidemic Sounds - https://share.epidemicsound.com/g959co If you like this video, consider sharing the video and spreading the word. If you are new to this channel, consider subscribing for more such films!