Natasha Walstra: Stop Chasing the Algorithm - How Real Relationships Drive Revenue on LinkedIn

Most business owners treat LinkedIn like a numbers game - more posts, more impressions, more followers. Natasha Walstra built a half-million-dollar business in two years by doing the opposite. In this episode of The Cyber Savvy Woman, host Rachele Schainker sits down with Natasha Walstra, founder of NearPoint Strategies and creator of the REALationship Growth Method™. A self-described introvert who started her career as a sales development rep cold-calling car dealerships, Natasha discovered LinkedIn as a way to build real relationships instead and turned that shift into a business philosophy: get on LinkedIn to get off LinkedIn. In this conversation, Rachele and Natasha cover: • How being an introvert shaped her early sales career and eventually became her superpower • The accidental typo that gave her signature method its name and why "REAL" stuck • Why LinkedIn is a long game, and how one author client landed an international bestseller from network reinvigoration alone • The difference between chasing the algorithm and building the "relationship driven business development flywheel" • Why consistency isn't about posting daily, and how to actually find your voice on LinkedIn • The seven-second window that decides whether your profile lands, and what to fix first • Why recommendations matter more than ever as AI starts reading LinkedIn profiles • How to use AI to amplify your voice without sounding like every other AI-written post Whether you're a business owner intimidated by self-promotion or someone tired of chasing likes and impressions that don't move the needle, this episode gives you a clearer path to building real business relationships on LinkedIn. Connect with Natasha Walstra: 🔗   / ndwalstra   🌐 www.nearpointstrategies.com IG:   / nearpoint.strategies   Subscribe for more conversations on cybersecurity, digital empowerment, and building a resilient business. #CyberSavvyWoman #Leadership #LinkedInStrategy #Entrepreneurship