I Analyzed 30 LinkedIn Posts. Here’s What I Learned

Your biggest LinkedIn post might also be your worst post. I analyzed 30 posts from a single month and found that reach rarely tells the full story. My most-viewed post had my lowest engagement rate, while a small post about lead magnets generated 19 times more engagement and led to more followers and DMs. In this video, I break down six lessons from my LinkedIn analytics, including: ✨ Why more reach can mean less engagement ✨ What short, opinionated posts do well ✨ Why useful “boring” posts consistently perform ✨ What happened when I directly asked for the sale ✨ How personal stories help differentiate your brand Views tell you how far your content traveled. They do not tell you whether anyone came with you. Stop measuring every post by impressions and start looking at what creates conversations, trust, and business. ⏱️ EPISODE HIGHLIGHTS 0:00 - Six lessons from 30 LinkedIn posts 0:12 - Why my biggest post was my worst post 0:57 - What happens when your reach increases 1:54 - Why my most-liked post was only 20 words 2:49 - Why boring posts pay the bills 3:32 - What happened when I asked for the sale 4:22 - Why my weekly personal stories outperform 5:40 - How to keep your content from becoming white noise 🔗 CONNECT WITH ME Website: https://www.hollycrawshaw.com/ LinkedIn:   / holly-crawshaw-joyner   Instagram:   / hollyjoyner_