AI Dental Marketing: 5 Things To Do This Week (2026)

A practical AI dental marketing playbook: five things your practice can do this week to get found by patients on Google and AI search, plus the five-part SMILE framework SERP Dental uses to attract, convert and retain new patients. Presented by Patrick Hounsell, Co-CEO of SERP Dental. Book a free Strategy Session (AI visibility + SEO audit and a 6-month gameplan): https://go.serpdental.com/schedule-strateg... SERP Dental, A Division of AscendPoint Agency: https://serpdental.com/?utm_source=youtube... Patrick explains AI as the new platform layer under dental marketing, the difference between SEO (Google's walled garden) and AEO (being the trusted answer across an open system), the authority signals AI engines weigh, and each SMILE pillar: stand out, market everywhere, intelligent conversion, link every dollar, and engage and remarket. He closes with five do-it-yourself actions and a Q&A on the first step to take today. What you'll learn: The SMILE framework for dental marketing in the AI era SEO vs AEO and the authority signals AI engines look for How to audit your Google Business Profile and fill every field How to add answer blocks to your key service pages Why answering questions on Reddit and local forums builds AI authority Fixing missed calls and finding revenue in unaccepted treatment Chapters 0:00 Welcome and what you will learn 2:48 AI as the new platform: attract, convert, retain 5:52 Agentic AI: your next patient's agent books you 8:40 Early results: AI as a new patient channel 10:15 How patients choose a dentist now 11:17 Informational vs transactional Google searches 14:00 SEO walled garden vs AEO open system 16:31 Building AI authority: reviews, PR, Reddit 18:19 Why dental marketing fails: strategy, system, measurement 20:23 The SMILE system and a self assessment 23:23 Intelligent conversion: missed calls and call grading 26:38 Link every dollar: cost per call vs production 28:27 Engage and remarket: unaccepted treatment 31:43 Step 1: get informed with an AI and SEO audit 32:53 Step 2: post weekly and fill every Google Business Profile field 33:59 Step 3: add answer blocks to your key pages 35:22 Step 4: answer questions in local forums and Reddit 36:56 Step 5: grow your reviews 39:38 Q&A: the first step to take today About SERP Dental SERP Dental, A Division of AscendPoint Agency, is a dental marketing agency that helps practices get found on Google, Google Maps and AI search (ChatGPT, Gemini, Claude, Perplexity) and connects every marketing dollar to booked patients. Patrick Hounsell is Co-CEO of SERP Dental and has spent 25 years in marketing. Book a free Strategy Session: https://go.serpdental.com/schedule-strateg... Website: https://serpdental.com/?utm_source=youtube... SERP Dental | A Division of AscendPoint Agency #DentalMarketing #AIForDentists #DentalPracticeGrowth