The WORST Custom Fitting Mistakes I Still See

A launch monitor and a wall of shafts don’t guarantee a good custom fitting. The wrong assumptions can leave you with expensive clubs that don’t suit your game. After 10,000 custom fittings, here’s the truth about what separates a good fitting from a bad one. At EP Golf Studios in Newbury, Berkshire, we believe golfers deserve better. We benchmark your current clubs, understand what you want to improve, and thoroughly test the options—with honest advice and clear explanations throughout. No rushed decisions. No pressure to buy. Just finding what actually works for YOU. 📍 Book your custom fitting at EP Golf Studios: https://www.epgolfstudios.co.uk In this video, we break down exactly what a good custom fitting involves, how it compares to a bad one, and the important details golfers should look out for. We challenge common theories and myths around swing speed, shaft flex and handicap—including why those numbers and labels alone shouldn’t dictate the clubs you’re given. From testing different heads and shafts to understanding the data, we explain how a proper custom fitting should work—and how to recognise when you’re getting something less. Whether you’re booking your first fitting or questioning the results of your last one, this will help you understand what you should expect. Have you had a good—or bad—custom fitting? Tell us about your experience in the comments.