Stop Blaming the Algorithm! This Is Why Your Content Is Not Performing on Social

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 A raw conversation to talk about how algorithms, platform best practices and data guide creativity, but how creatives should have creative freedom to come up with unique concepts that will stand out in crowded social platforms to drive originality. 0:00 Intro 0:44 Hiring a Creative Director 1:27 Background 3:02 Social vs Creative Agencies 4:32 Creative Partners 6:17 Social vs Traditional 8:04 Crappy Content 9:52 Junior Roles 11:58 Post Performance 17:06 Creator Briefing 18:28 Hiring Social Creatives 21:35 Algorithms vs Creativity 22:52 Successful Creative Concepts 25:24 Case Study 29:49 Niche Communities 33:20 Testing Creatives 35:50 Social Strategies 38:19 Outro #socialmedia #socialmediamarketing #marketing #socialmediaagency #creativity #algorithm #instagram #tiktok ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel:    / @thesocialshepherd   👀 Follow us! LinkedIn: ⁠  / ⁠   Instagram: ⁠  / ⁠   TikTok:   / thesocialshepherdagency   Facebook: ⁠  / ⁠   ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.