From Polki to Lab Grown Diamonds: The Conscious Carat story

Jaipur is undoubtedly the gemstone capital of the world. Now, the Pink City has added another chapter to its rich jewellery legacy with the emergence of lab grown diamond jewellery brands such as Conscious Carat, launched by Vipul Agarwal in 2023. In this short conversation, Vipul shares an engaging story of creativity, design innovation and entrepreneurial passion. He fondly recalls his father, a game changer in Jaipur’s jewellery trade, who pioneered a distinctive approach to polki jewellery by offering customers a detailed cost breakup and selling directly to end consumers at wholesale prices. Interestingly, his father was initially sceptical about Vipul’s decision to venture into lab grown diamonds. However, he eventually came around, offering a reminder that even established traditions can make room for new ideas. For Vipul, three factors take precedence when selecting vendor partners: design, quality and price. A clear focus on these fundamentals has helped Conscious Carat establish two stores, with ambitions for a national retail rollout. The story is an interesting intersection of legacy and innovation, where entrepreneurial instincts inherited from one generation meet the aspirations of another. Can Jaipur, with its deep rooted jewellery expertise, emerge as an important hub for the next chapter of lab grown diamond jewellery? Watch this conversation to discover Vipul Agarwal’s journey with Conscious Carat.