Why I Stopped Believing the AI Hype | Adamma Ihemeson

If you’re feeling overwhelmed by the endless wave of AI tools and promises, you’re not alone. My guest Adamma Ihemeson went from running product marketing launches with AI to questioning the industry's obsession with replacement. Now an AI systems architect, she breaks down the reality of building agentic workflows and how marketers can stay indispensable in a tech-driven landscape. Key takeaways: • The hidden trap behind rapid AI adoption • Moving from prompt tinkering to architecting workflows • Why human context and customer understanding remain unbeatable Jump directly. to your favourite chapters: 00:00 What happens when AI starts feeling like too much? 01:23 From product marketing to AI builder 03:58 How Adamma got into AI 07:59 AI loves specificity 10:11 Why PMMs are early adopters of AI 13:50 Start with what you already know 16:30 When AI became overwhelming 21:06 The growing divide around AI 23:34 Why Adamma decided to step away 25:11 Did AI companies get the narrative wrong? 29:54 What stepping away from AI taught her 34:57 My own AI burnout moment 37:14 From AI user to AI builder 40:57 Why you need to start with the MVP 42:05 Keeping humans in the loop 43:57 The story behind Adamma’s first AI product 49:41 “I made it. It’s crappy, but I still did it.” 51:47 Stop waiting. Just start building 53:14 From AI user to AI creator 01:01:12 Agents vs. agentic AI 01:02:58 What should PMMs actually give to AI? 01:16:36 Why AI doesn’t always make you faster 01:20:36 The reality of AI adoption in enterprises 01:23:58 The human side of AI 01:24:47 What is your relationship with AI right now? Subscribe for more conversations about product marketing, AI, careers, founders, leadership and the stories behind the work. #BehindTheBrief #ProductMarketing #AI #aimarketing Where to find Adamma Ihemeson: LinkedIn:   / adamma-ihemeson   Where to find Shruti Verma: LinkedIn:   / verma-shruti   Website: https://shruticreates.ca/ Newsletter: https://pmmshruti.substack.com/ Instagram:   / brieflyshruti