From Brand to Experience w/ Roly Rodriguez and Richard McCulloch | Chat with Charlie | Episode 11

Roly Rodriguez and Richard McCulloch from Pink Studio-Central join me to talk about what makes a brand actually connect with people. Roly is the Founder and Chief Creative Director of Pink Studio-Central, while Richard serves as Partner and Chief Experience Officer. Between them, they bring deep experience in branding, storytelling, higher education, and leadership. We talk about why organizations can lose sight of the people behind the numbers, how brands drift away from who they really are, and why leadership has to be involved if a brand is going to feel authentic. Later, we get into AI and the Pink Leadership Lab at Keiser University, including how leaders can approach AI with more clarity and help their teams navigate the changes ahead. 🎙️ Episode Highlights 0:00 - Welcome and meet Roly Rodriguez and Richard McCulloch 3:44 - Why storytelling matters in higher ed marketing 6:09 - Remembering the people behind the metrics 7:52 - Simplify to amplify 9:45 - Rebranding York County Community College 14:48 - Building mission-driven brands 19:00 - Brand perception vs. leadership perception 22:06 - Why culture has to match the brand 26:10 - AI, leadership and organizational change 29:36 - Building an AI strategy 33:08 - Inside the Pink Leadership Lab 37:36 - Creating a 90-day AI plan 41:49 - Pink Studio-Central and Leadership Lab details 🔗 Want to connect with Charlie?   / chatwithcharlieparker   www.instagram.com/chatwithcharliepodcast www.tiktok.com/@chatwithcharliepodcast #marketing #college #highereducation