Beauty Business in 2026: The Industry Has Changed. What Now?

The beauty industry has changed — and I believe the way we build our businesses needs to change with it. In this first episode, I’m sharing why I created this channel, what I’ve learned since entering the lash and beauty industry in 2019, and why I believe technical skill alone is no longer enough to build a profitable, sustainable beauty business. We talk about business, marketing, profitability, personal branding, wellness and something I believe is becoming one of our biggest differentiators: our own story and identity. This channel is for lash artists, beauty professionals, educators, salon owners and experts who want to build businesses that work for them — not just businesses that look successful from the outside. I’ll be sharing real experiences, case studies, mistakes, lessons and practical ideas from my own journey as a lash artist, educator and business owner. If that sounds like a conversation you want to be part of, subscribe and join me for the next one. Instagram:   / loredana.irimia_   Website: https://loredanairimia.com Free resources: https://loredanairimia.com/free-resou... Business Blind Spot Quiz: https://loredanairimia.com/quiz/ ABOUT THIS CHANNEL Business, profitability, personal branding and real conversations for beauty professionals, educators and salon owners.