How I run a website discovery workshop

How do you run a website discovery workshop, and when is one actually worth running? In this video, I walk through my approach to website discovery workshops, from preparation and getting stakeholders into the room to the exercises and outcomes. I cover how we build a shared picture of the target customer, challenge assumptions using real customer deals, identify buying roles, and map the customer journey. I also explain when a workshop is useful, when it might be unnecessary, and what should be clear before moving into design. A workshop isn’t always needed, but the important decisions behind a website still need to be made. Timestamps: 0:00 Intro 0:29 Where the workshop sits 1:17 When it's worth running 2:00 Preparation 2:28 Opening the room 3:24 The customer picture 4:21 Reality check 4:57 Sort and prioritise 5:23 Buying roles 6:19 The journey 7:20 What should be clear by the end #WebsiteDesign #DiscoveryWorkshop #UXDesign