How AI is Transforming Go-to-Market Strategy | St John Dalgleish

How is AI changing outbound sales and go-to-market strategy? In this Startup 2 Standup guest speaker session, St John Dalgleish, Founder & CEO of Perlon AI, shares practical insights into how businesses can use AI to automate repetitive sales tasks while allowing people to focus on building genuine customer relationships. Topics include: • AI-powered outbound sales • Personalisation at scale • Agentic workflows • SDRs and the future of sales • Building an effective GTM strategy • Practical advice for founders and growing businesses Whether you're an early-stage founder or scaling a sales team, this session offers practical advice on using AI to improve efficiency without losing the human touch.