Episode 149: Jodie Lynch | The Move That Changed How She Leads

Send us Fan Mail (https://www.buzzsprout.com/1235627/fa...) Recorded on 28 August 2026. References and observations reflect the context at the time of recording. In this episode of Your Future in Sales and Marketing, we're joined by Jodie Lynch, Head of Marketing ANZ at Bayer's consumer health division, to explore leading outside your expertise, building a career around purpose and how AI is reshaping marketing. Jodie built her career across Church & Dwight, Schwarzkopf and Henkel before making the boldest move of her career: stepping into Head of Supply Chain at Henkel for around four years, including through COVID, despite having no background in the function. She later returned to marketing, leading a major brand transformation at Blackmores, before joining Bayer two and a half years ago. She now leads the entire ANZ marketing function, sitting on the senior leadership team, and has spent the past year rolling out a new agile working model that puts the consumer at the centre of how her teams operate. In this episode, we explore: How to lead a team when you have zero expertise in what they do. Why the scariest move of her career became one of the most defining. What non-linear career moves can teach you that a straight climb can't. Where AI genuinely helps marketers, and where human judgement still wins. Jodie's story is a powerful example of what happens when curiosity meets courage, and why the career move that scares you most might be the one that changes how you lead for good.