Why Your Audience Won’t Hate You for Selling to Them

If you're scared that selling to your audience will cost you the trust you built, this one's for you. A few weeks ago, Disney World closed the Magic Kingdom to my family at 6pm so they could sell the same park back that night as a separate ticket. Thousands of people walked out, and nobody was upset about it. In this episode I break down why, and what it means for any creator sitting on an offer their audience is already asking for. In this episode: • The ways the fear of selling hides: burying the offer, apologizing for it, and hiding behind more free content • Why the trust you've built is what makes an offer land • One thing to look for in your own comments this week