GENESIS_STS Final Project

Ube is taking over the world, but behind the purple trend, our local farmers and producers are facing some real challenges. From supply shortages to strict export standards, keeping up with global demand isn't easy. In this video, we dive into how science and technology are helping Filipino ube producers bridge the gap without losing the soul of the craft. We’re talking about better farming, smarter processing, and how we can protect our heritage while sharing it with the world. #Ube #FilipinoFood #AgriTech #UbeHalaya #PinoyPride #UPOU #STS1 #GroupG_Genesis FAIR USE DISCLAIMER This video was created exclusively for educational and academic purposes as part of the coursework requirements at the University of the Philippines Open University (UPOU). It contains copyrighted material, specifically stock footage and media, the use of which has not always been specifically authorized by the copyright owner. This material is made available without profit in an effort to advance the understanding of academic concepts. We believe this constitutes a fair use of any such copyrighted material as provided under Section 185 of the Intellectual Property Code of the Philippines (Republic Act No. 8293).