₹3 Lakh Investment → ₹50 Crore Brand | Akriti Rawal Reveals House of Chikankari’s Exact Growth Steps

In this podcast, Aakriti Rawal (Founder, House of Chikankari) shares the real D2C business journey—how she and her mother started in 2020 with just ₹2–3 lakh, ran the brand for 1 year only on Instagram & WhatsApp, and then scaled after launching a website. One of the biggest learnings: after making a website, their sales grew from ₹5 lakh/month to ₹25 lakh/month—and it was organic (no ads) in the early phase. Aakriti also breaks down how Shark Tank India Season 2 impacted the brand, how mentorship helped improve systems + operations, and why product quality is the foundation for long-term repeat customers. ----------------------------------------------- 🔹Timestamp 00:00 - Trailer 01:28 - Intro 02:40 - Glimpses of a ₹50 Crore Startup | House of Chikankari 07:38 - From ₹2–3 Lakhs to a Scalable Apparel Brand | Beginner Guide 09:33 - How to Build a Brand Like House of Chikankari | Step-by-Step Guide 14:40 - How We Built a 50% Repeat Customer Rate 16:08 - The Reality of Launching 100 Products a Month in D2C Fashion 18:29 - No Discounts, Still ₹50 Crores? Here’s the Real Pricing Strategy 20:34 - How Much Revenue Can Social Media Really Generate? 26:06 - The Perfect Team Structure Every D2C Brand Needs to Scale Fast 27:41 - A Shark Tank Story No One Talks About 32:55 - Inside House of Chikankari’s Hiring Structure 37:02 - The Untold Founder’s Journey 42:33 - Outro ----------------------------------------- 🔹Inside this episode, you’ll learn: ✅ How to start a brand with Instagram + WhatsApp ✅ When and why you must build a website (Shopify vs others) ✅ How they launched 100 products every month (1200 SKUs/year) ✅ The truth about 50% revenue from repeat customers ✅ Why they didn’t give discounts early—and how they manage discounts now ✅ How customer feedback becomes SOP and improves product + retention ✅ Why you don’t need to be a coder to build a D2C website today ----------------------------------- If you’re building a brand (fashion, food, or any D2C), this conversation is a complete end-to-end blueprint. Watch till the end—you’ll take away practical steps you can implement immediately. --------------------------------- 🎙️ Hosted by Rahul Sharma — Founder of Qurbat, a leading Indian ethnic wear brand with stores across the country. He hosts the Rise With Rahul Podcast, where top entrepreneurs, leaders, and creators share real-world strategies, failures, and transformational lessons.