Why Life Time Fitness Isn’t Really Selling a Gym
Did You See This? Marketing Worth Talking About
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Why Life Time Fitness Isn’t Really Selling a Gym
4 просмотра · 12 дней назад
Did You See This? Marketing Worth Talking About
3 подписчика
4 просмотра · 12 дней назад
Life Time Fitness doesn’t just sell gym memberships.
It sells a lifestyle.
In this episode, Cameron LiButti (Bidview Marketing) and Jessica Roubitchek (MBA Confidante) break down how Life Time uses wristbands, tumblers, events, and members’ own phones to market itself, plus its digital ads and targeting.
They also cover what a smaller business can copy without a billion-dollar budget, and what it should not try.
#LifeTimeFitness #FitnessMarketing #MarketingWorthTalkingAbout #SmallBusinessMarketing #MarketingStrategy
