SoDA Series LIVE with Pound & Grain: On Having Advertising Nostalgia

In his witty twice-weekly newsletter, The Drink Cart, Jackson Murphy, Creative Director and Co-Founder of Pound & Grain, mixes advertising history, brand strategy, and a cocktail of the week. He explores the legends, stories, and creative thinking behind iconic campaigns. In our next SoDA Series LIVE, Jackson will share his fascination with nostalgia and how it fuels his creativity. He’ll discuss why originality remains a powerful brand differentiator, how brands are creating content on their own terms, and how inspiration from bygone eras can build a valuable creative knowledge bank. A bartender turned self-taught advertising creative, Jackson has more than 20 years of industry experience. He co-founded Pound & Grain, developing brands and campaigns across gambling, telecom, entertainment, consumer goods, food and beverage, and education.