NIMN Ikeja Chapter 5th Annual Public Lecture: AI, Data & Consumer Trust for Business Growth

How can businesses leverage Artificial Intelligence (AI), data optimisation, and consumer experience to drive sustainable growth? The 5th Annual Public Lecture of the National Institute of Marketing of Nigeria (NIMN), Ikeja Chapter explored the evolving marketing landscape and the need for marketers to harness AI effectively, optimise data for smarter business decisions, and sustain consumer trust through exceptional experiences at every touchpoint. The lecture highlighted key priorities for modern marketers: using technology and consumer insights to drive business growth, delivering consistent brand experiences, and building lasting relationships with consumers through trust. Watch the highlights and key insights from this important conversation on the future of marketing in Nigeria. Subscribe to the Brand Colossus for more marketing insights, industry conversations, brand news, and thought leadership. 👍 Like this video, share your thoughts in the comments, and subscribe for more insights from Nigeria’s marketing communications industry. #NIMN #NIMNIkejaChapter #ArtificialIntelligence #AIMarketing #DataAnalytics #ConsumerExperience #ConsumerTrust #BusinessGrowth #MarketingNigeria #BrandColossus