Class 6 | UGC NET Mass Communication | Normative Theories & Administrative vs Critical Traditions

UGC NET Mass Communication & Journalism – Class 6 In this class, we cover two important areas from Unit 1 of UGC NET Mass Communication & Journalism: Normative Theories of the Press and Administrative vs Critical Traditions. Topics Covered 📌 Normative Theories of the Press Meaning and significance of normative theory Four Theories of the Press Authoritarian Theory Libertarian Theory Social Responsibility Theory Soviet-Communist Theory Siebert, Peterson & Schramm Hutchins Commission A Free and Responsible Press Five requirements of a responsible press Development Media Theory Democratic-Participant Media Theory 📌 Administrative vs Critical Traditions Meaning of administrative research Paul Lazarsfeld and the administrative tradition Critical research and the Frankfurt School Adorno and Horkheimer Culture Industry Herbert Marcuse Jürgen Habermas and the Public Sphere Marxist approaches to media Political economy of media Birmingham School and Cultural Studies Stuart Hall and audience interpretation 📌 UGC NET Exam Preparation Important scholar–concept associations Key publications and chronology Conceptual distinctions Previous Year Questions (PYQs) NET-pattern practice questions Rapid revision This class is designed to build conceptual clarity as well as examination-oriented recall for UGC NET Mass Communication & Journalism. Fourth Estate Academy UGC NET Mass Communication & Journalism New class every weekday #ugcnet #masscommunication #journalism #UGCNETMassCommunication #ugcnetpreparation #MassCommunicationAndJournalism #NormativeTheories #FourTheoriesOfThePress #CriticalTheory #FrankfurtSchool #mediastudies #FourthEstateAcademy