What Commercial Excellence Really Is (And Why AI Changes Everything)

Commercial Excellence is changing. For decades, we optimized processes, CRM systems and pricing models. AI changes the constraints. In this video I explain what Commercial Excellence really is and why understanding systems matters more than optimizing individual processes. Chapters 00:00 Introduction 00:43 Commercial Excellence is misunderstood 02:35 It's not about tools 05:12 Why optimization often fails 07:58 Understand before you improve 11:18 AI changes the rules 14:12 Key takeaways 15:40 Now go build something better If this perspective challenged your thinking, • Like • Subscribe • Share your thoughts in the comments. Now go build something better.