Co‑Creation Case: Stop Brainstorming. Start Designing Behavior. A GLP‑1 Snacking Challenge.

How IFF worked through co-creation of a product for selected GLP-1 user moment in record time and achieved a fully developed product concept with Claira by InsightsNow. Recorded May 21, 2026 1. Big Idea + Setup 2. AI + Behavioral Intelligence Foundation 3. Behavior Shifts That Matter 4. New Snacking Reality 5. Designing for New Senses 6. Finding the Opportunity 7. Co-Creation Process (Differentiator) 8. Concept Development 9. The Concept Reveal 10. From Idea to Execution 11. Big Implications 0:00 Stop Brainstorming. Start Designing Behavior - Introduction 2:55 Why GLP‑1 Is a Behavioral Earthquake (Not a Diet Trend) 4:22 AI’s 3 Levels—And Why “Workflows” Win 7:37 Introducing Claira™: Behavioral Intelligence, Baked In 10:43 Food Noise Goes Quiet… Then Grief Shows Up 14:26 Snacks Become “Nourishment Occasions” (The Category Collapses) 18:20 Designing for New Senses: Gentle, Light, Clean Finish 20:26 Finding the Opportunity: 20+ Moments in Minutes 21:50 The End‑of‑Day Reset Moment: Comfort Without Consequences 24:32 The 3‑Step Co‑Creation Sprint (Ideate → Concept → Refine) 25:34 Ideation Day: Cluster, Theme… Then SCAMPER 30:25 Concepting: Turning Raw Ideas into Real Concepts 33:33 Refinement: Make It Emotional (Human‑in‑the‑Loop) 36:22 Concept Reveal: “Liquid Comfort Pearls” 40:36 The Behavioral Playbook: From Spark to Execution 45:12 Q&A: Adoption, Beyond Food, and Why This Beats Brainstorming 56:31 Closing: Go Deeper on Behavioral Intelligence