Why 84% of Sales Happen Offline and How Brands Can Reach Them | Noel Geer & Darryl Singer

In this episode of the Growth Xperts Podcast, host Derek Colin spoke with Noel Geer, founder and CEO of We Are Connected, and Darryl Singer, the company's Chief Revenue Officer. We Are Connected helps agencies and brands build audiences from real purchase behavior, activate them across channels, and measure and optimize results down to the neighborhood level. Noel and Darryl share how household-level data, AI, and a continuous feedback loop are giving independent agencies and challenger brands capabilities that were once reserved for the largest holding companies. In this episode, you'll discover: Why offline purchase data matters when most sales in North America still happen in stores. How data and media turned a 3,500-follower creator's post into more than three million impressions. Why zero-click AI search is making brand marketing more valuable than ever. Connect with We Are Connected: Website: https://weareconnected.ai Noel Geer:   / noel-geer   Darryl Singer:   / darrylsinger   Subscribe to the Growth Xperts Podcast for weekly conversations with founders, investors, and operators building real businesses. #GrowthXpertsPodcast #WeAreConnected #AdTech #DataDrivenMarketing #CreatorEconomy