Trust Their Feelings, Not Their Solutions

Most leaders say they put the customer first. Darin Bellisario says that is harder than it sounds, and he shares what it takes. Darin Bellisario is the CEO of Good Owners, a pet parent education organization working to help the millions of new and lost dog parents struggling to get the information and knowledge they need to be successful in their lives with their companions. Kenny and Darin talk about why customer-centric design is so hard, why data is not the same as knowing your customer, his rule of thumb to trust their feelings, not their solutions, and the nonlinear learning journey. CHAPTERS 00:00 Welcome to the Show 01:41 Customer-Centric Design In The Age Of AI 03:39 Why Customer-Centricity Is So Hard 09:15 Why Say Pet Parent 14:50 Data Is An Abstraction Of Reality 22:15 Customer-Centricity Is Not Data 24:25 Trust Their Feelings, Not Their Solutions 33:58 The Nonlinear Learning Journey And AI 39:21 Where Customers Will Spend Their Effort 43:39 A First Step Any Leader Can Take DARIN BELLISARIO RESOURCES Website: https://www.goodowners.guide/?utm_med... Guide to Dogs: https://www.goodowners.guide/?utm_med... LinkedIn:   / darinbellisario   Instagram:   / goodowners_rcoc   Free 5-minute leadership diagnostic: https://kennylange.com/diagnostic LISTEN ON OTHER PLATFORMS Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/2wKtzb6... Amazon Music: https://music.amazon.com/podcasts/b13... YouTube: https://www.youtube.com/@KennyLange/p... Website: https://howleadersthink.kennylange.com/ Change the way you think, you'll change the way you lead. #HowLeadersThink #Leadership #CustomerCentricity #ProductDesign