How a Solo SaaS Founder Got Found on LinkedIn, Reddit and ChatGPT | Christian Baun (Howly)

Christian Baun built Howly, a workflow audit tool for HubSpot partners, as a solo founder. Most of his growth came from posting as himself: on Reddit while he was still employed, then on LinkedIn, where one post eventually hit 20,000 impressions. We talk about how buyers now ask ChatGPT and Claude instead of Googling, why his personal posts beat his product posts, and how he found his own voice instead of borrowing someone else's. Want help telling your story? Visit duo.ca/go/yt-christian Chapters 0:00 Nobody judging you pays your bills 1:03 Anyone can copy your product now 1:45 How buyers find B2B tools now 3:55 Where to start with content 4:52 Reddit as a first channel 5:49 All in on LinkedIn as a solo founder 7:06 200 impressions a post: push through or change course? 8:36 Embrace the cringe 10:17 Treat content like an experiment 11:44 From the what to the why: RevOps is broken 14:40 Why personal posts beat product posts 15:46 Get on the same side as your audience 17:14 Find your own voice 20:53 No better time than yesterday Mentioned Howly: https://howly.io Christian on LinkedIn:   / christian-baun