Stop Guessing Your Ideal Customer: 10 Ways to Use AI for Customer Research

Still creating customer avatars based on age, interests and made up assumptions? There’s a better way to understand your ideal audience. In this video, I’ll show you 10 practical ways to use AI for customer research using information your customers and market are already giving you. We’ll look at discovery calls, lost sales calls, surveys, testimonials, emails, DMs, customer questions, search data, competitor reviews and more. The important difference is this: Don’t use AI as your source of customer research. Use AI as your analyst. You bring the real customer evidence. AI helps you analyze it, spot recurring patterns, identify objections, understand buying triggers, find different customer segments and capture the exact language your audience uses. By the end, you’ll have a much better way to build customer intelligence for your content, offers, sales pages and marketing. No complicated setup. No special dataset required.