Why OpenAI Paid $100 Million for This Tiny Podcast

TBPN looks like a tiny podcast from the outside. But behind the scenes, it built one of the most interesting new media businesses on the internet and eventually sold for $100 million. Get the full TBPN sponsorship guide: https://www.jointhefollowup.com/tbpn In this video, I break down how they did it, why someone paid that much, and what other creators can learn from it. 00:00 - intro 01:47 - The beginning of the podcast 08:08 - Selling the show 17:16 - The $100M payoff