Order Booking & On-Field Retailer Calling

Welcome to this educational lecture on Order Booking & On-Field Retailer Calling, part of the comprehensive course FMCG Sales Fundamentals & Field Distribution. This session provides a practical roadmap for executing successful retail store visits in the fast-moving consumer goods sector. Learn how professional sales representatives systematically conduct stock audits to identify shelf replenishment needs, minimize out-of-stock situations, and maintain optimal product visibility. The lecture breaks down proven order taking techniques, equipping you with structured methods to maximize retail line-listing and secure profitable orders during every visit. Develop essential on-field competencies in handling retailer objections professionally, leveraging suggestive selling to introduce new stock variations, and effectively monitoring credit limits alongside seamless payment collection. By the end of this session, learners will understand how to build long-term, trust-based retailer relationships that drive consistent channel sales growth. Key topics covered: Store Visits & Shelf Auditing Order Taking & Suggestive Selling Objection Handling Strategies Credit Monitoring & Payment Collection Retailer Relationship Building