Building Sovyn: How KNB and Roketto United Their Agencies From Day One

The Agency Merger Chaos Problem + How Sovyn Built a Unified Culture From Day One Bringing two agencies together usually results in operational chaos. Aligning people before aligning processes is the only way to build internal trust and protect your culture. Swaay.Health sat down with Chintan Shah, President and CEO of Sovyn, alongside Beth Cooper, Chief Commercial Officer, and Ulf Lonegren, Executive Director of AI. Learn how KNB Communications and Roketto prioritized job security and organic collaboration over sudden workflow changes during their acquisition. 🔔 Subscribe for more great interviews with Health IT leaders. Learn more about Sovyn at https://sovyn.com/ Find more healthcare marketing, PR, and patient experience stories at https://swaay.health/ --------- ⏰ Jump to the Moments That Matter 0:00 The Agency Matchmaker Origin Story 6:13 Why KNB and Roketto Rebranded 11:02 Merging Agency Cultures Through Axe Throwing 13:06 Integration Without Flipping a Light Switch 18:17 Fighting the Push for Cheap AI Video Content 20:29 Navigating the Zero-Click Search Environment 23:14 Why PR Drives the Future of AI Visibility 27:56 Final Thoughts on the Agency Merger #HealthcareMarketing #hcmktg #AgencyMerger #SwaayHealth