The Brave Way To Talk About Purpose: Charlotte Levitt of B Lab talks Greenwashing & Greenhushing

How do you talk about your impact with honesty, not hype? In this episode of Creative Women, Leading Change, hosts Mirjana Arlaud and Shea Karssing sit down with Charlotte Levitt, Global Director of Marketing and Communications at B Lab, the nonprofit network turning business into a force for good. Charlotte shares her journey from musician and storyteller to purpose-driven communicator and leader and explores one of the biggest challenges in sustainable business: how to communicate your impact without overclaiming (greenwashing) or under-sharing (greenhushing). Through personal stories and practical wisdom, Charlotte reveals how creative leaders can meet people where they are, simplify complex ideas, and build trust by being transparent, even when it feels uncomfortable. WHAT YOU'LL LEARN The difference between greenwashing and greenhushing — and how both harm progress How to make complex topics simple, relatable, and actionable Why trust and transparency are at the heart of purpose-led communication How community gives creative leaders the courage to speak up about sustainability RESOURCES & ACTIONS Learn more about B Lab: https://www.bcorporation.net/en-us/ Read Charlotte’s co-authored article on greenhushing: https://tacticaltech.org/replaybook/ Reflect: What’s one sustainability or purpose action your organization could talk about more openly? JOIN THE CONVERSATION If this episode inspired you, like, subscribe, and share it! #CreativeWomenLeadingChange #PurposeDrivenLeadership #SustainabilityCommunication #ImpactStorytelling #Greenhushing #Greenwashing #BcorpMovement #BusinessForGood #WomenInLeadership #PurposeMarketing #TransparentCommunication #LeadershipPodcast