WEBINAR | Shopper Insights 2026: New Pressures, New Priorities

What if some of the assumptions shaping your 2026 retail strategy are already out of date? Shoppers are changing how they plan, spend and judge value, and the plans built on last year's habits may not hold up in your stores this year. Join Gareth Johns, Chief Data & Customer Officer at TruRating, and Simon Hay, former Group CEO of dunnhumby and TruRating Board Advisor, as they unpack what 300K+ in-store shopper answers, collected over 30 weeks, reveal about what is really changing in shopper behavior (and what isn't). Simon led dunnhumby, one of the world's best-known customer data science businesses, giving him a clear view of how shopper data shapes the decisions retailers make about range, price and the store experience. In this session, we'll explore what the latest shopper data means for purchase decisions, value and conversion across grocery and apparel, and the choices retailers are making now. You'll learn: ✅ Why grocery shoppers are visiting more often but buying fewer items per trip ✅ Why removing friction does more for return visits than friendliness or freshness ✅ The six associate behaviors that drive conversion in apparel ✅ How the rise in deal hunting is changing the way shoppers judge value If you're revisiting your 2026 plans and want to know which assumptions still hold, this session will show you what the latest shopper data is telling us.