He Dropped Out at 14 and Built a $19M Home Service Company
Alex Duta
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He Dropped Out at 14 and Built a $19M Home Service Company
18 просмотров · 4 часа назад
Alex Duta
537 подписчиков
18 просмотров · 4 часа назад
He dropped out of high school at 14, immigrated from Ukraine, and built a $19M restoration company with $50K, two friends, and zero investors.
Year one: $1.3M. Year two: $5M. Year three: $15M.
Right now they're on track for $19M in year four and it started with $50,000 and two other friends.
I sat down with him. His name is Ruslan, he runs Green State Restoration out of Seattle, and he's a member of my restoration coaching program, Evolve.
I asked him everything: how he started, how he scaled, and what he'd do differently. This video is everything that came out of that conversation: the 7 lessons that took Green State from $50K to $19M, including why he still answers his own phone after hours, why 90% of his revenue comes from a single marketing channel, and the partnership structure what I call "the Jacks and the Georges" in my book Restoration Millionaire, that most home service businesses get wrong.
No trust fund. No venture capital. No private equity. Just execution.
Whether you're in restoration, HVAC, plumbing, roofing, or landscaping, these 7 lessons apply the same way. This isn't a restoration-only playbook, it's what happens when you rob and duplicate what already works instead of spending six months planning, go all-in on one channel instead of spreading yourself thin across five, and start thinking in percentages of revenue instead of raw dollar amounts.
CHAPTERS
0:00 Intro $50K to $19M in 3 Years
0:21 Meet Ruslan: Ukrainian Immigrant, High School Dropout
0:43 15 Years of Cabinet Installs Before the Pivot
1:04 No Trust Fund, No VC, No Private Equity
1:23 Lesson 1: R&D — Rob and Duplicate
2:15 Lesson 2: Go All In on One Channel
3:01 Lesson 3: Answer the Phone Yourself
4:38 Lesson 4: Think in Percentages, Not Amounts
6:11 Lesson 5: Speed to Action
6:59 Lesson 6: Partners vs. Solo (The Jacks and the Georges)
8:06 Lesson 7: Have a Why Beyond the Money
9:25 Recap + The Blue Collar Growth Method
WANT THE FREE BLUE COLLAR GROWTH METHOD?
Comment "Blue Collar" below and I'll send you the exact step-by-step system Ruslan used to scale without burning out.
If you're building a home service business and you're tired of working harder without moving the needle, subscribe — new videos on marketing, sales, and scaling drop every week.
CONNECT:
Instagram: @itsalexduta
Facebook: @itsalexduta
Evolve (restoration coaching): https://hubs.ly/Q03VHRVC0