Why Running Your Interior Design Firm Feels So Hard, Even With All the Right Pieces

Ellie Redders grew her design firm from a 1,300-square-foot room to a 6,000-square-foot building. During that growth, Ellie went from personally running the projects to building a team of designers that now run the projects as she guides them. Ellie oversees every one, redlines every plan, and reads every Friday update. Clients she has had for 15 years say it is still the same Ellie. She built the firm. Leading it is the new job. And we document that journey. This is behind the scenes of filming her docuseries in St. Louis, MO. Learn more about Ellie Redders and her work here: https://elliereddersinteriors.com In case you're new here, my name is Jude Charles, and I create documentaries for entrepreneurs who are pivoting, scaling, or rebranding. These documentaries make it easier to get new clients and create new partnerships. People get to know who you are and what makes you different beyond the work you do. You can learn more about my work here: https://JudeCharles.co 00:00 - Where do your pieces fit? 00:47 - Day 1 at a client's home 01:41 - Is your portfolio enough? 02:27 - Are you still the designer? 04:00 - "It's not the filming" 04:33 - What are you doing it for?