SampleCon 2026 | The Silent Cost of Friction: Looking at DQ From The Respondent's Perspective

Our entire industry depends on people choosing to share their opinions. So why have we made it so hard for them to do so? Before a respondent answers a single question, they've been routed repeatedly, blocked by device issues, and pushed through surveys that use outdated question types. The result is disengagement, low-quality data, and insights that fail to deliver. In this session, Lewis Reeves breaks down the friction points shaping respondent behavior - and maps a practical way forward. Drawing on Walr's experience handling billions of data points, he'll show the highest-impact changes we can make, who owns each stage, and how approaches like 1:1 matching and smarter profiling are already delivering fewer drop-offs and better data. When we design experiences people actually want to complete, everyone wins. Speaker: Lewis Reeves, Walr