Why Marketing Teams Hate Privacy Laws: Building a Privacy-First Brand | 2026 Partner Summit

Privacy laws can sometimes feel at odds with marketing goals, but privacy and marketing don’t have to work against each other. In this session from Termly’s 2026 Partner Summit, Raffaele Riconosciuto, Head of Marketing and Partnerships, and Masha Komnenic, Director of Global Privacy, discuss how marketing teams can incorporate privacy into their strategies without losing sight of engagement, conversions, and growth. Watch to learn how privacy-first practices can shape stronger marketing strategies, from managing data and consent to evaluating vendors and building privacy into your brand. Want to join us for the next Termly Partner Summit? Stay tuned! We’ll be sharing more details and registration information soon. Learn more about Termly: https://termly.io/ Chapters: 00:00 Introduction 01:20 Why Marketing Teams Struggle With Privacy Laws 05:19 Building Privacy Into Marketing Workflows 08:44 Does Consent Hurt Conversions & Analytics? 12:08 Using Consent to Build Better Data 16:25 Managing Consent & Marketing Lists 19:03 Evaluating Marketing Vendors for Privacy 22:07 Bringing Privacy & Marketing Together 23:01 Q&A