The $60 Lead Is Gone: How Contractors Win | Mauricio Cardenal

The $60 Lead Is Gone. Here's How Contractors Win Without It | Mauricio Cardenal, Contractor Marketing Pros 🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.n... ============================== 🔗 Resources & Links Mentioned ➡️ Brian Gottlieb episode on the K-shaped economy: https://aiandmarketingpodcast.com [direct episode URL for VA] ➡️ Harvard Joint Center for Housing Studies: https://www.jchs.harvard.edu ➡️ ServiceTitan: https://www.servicetitan.com ➡️ FREE STRATEGY CALL → https://www.contractormarketingpros.n... ============================== 🎙️ Subscribe & Listen to the Show ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast... ➡️ Spotify: https://open.spotify.com/show/7AOhVDt... ➡️ Website: https://aiandmarketingpodcast.com ============================== ⚡ Ways to Work With Mauricio ⚡ FREE STRATEGY CALL: Book a free strategy call with our team → https://www.contractormarketingpros.n... ⚡ DIGITAL AGENCY: We help home service contractors generate leads and grow with AI-powered marketing → https://contractormarketingpros.net ============================== 🤝 Connect With Mauricio ➡️ LinkedIn:   / mauriciocardenal   ➡️ X (Twitter): https://x.com/mrmauricio9 ➡️ Website: https://contractormarketingpros.net 💬 QUESTION: Have your lead costs at least doubled in the last few years? Yes or no in the comments. This video is NOT sponsored. ============================== ⏰ TIMECODES ⏰ 0:00 The $60 lead is gone 2:35 Same-day calls from a brand new Google Ads campaign 4:00 Cheap Facebook leads and the call center we built 5:45 Why so many clients couldn't close the leads 7:01 LSA leads went from $40 to $150 9:11 How cheap leads hid broken operations 9:54 $500 to $600 appointments that still make money 12:09 Wall Street and private equity showed up 13:31 AI changed the rules overnight 14:28 Solar, HVAC, and roofing all took outside hits 15:48 The money didn't leave the industry 16:44 Billion-dollar home service companies 18:41 The K-shaped economy 19:52 Afraid to compete 21:36 What fear looks like 23:57 What competing looks like 24:48 The math: convert better and pay more 27:30 Contractors growing in a down market 29:01 Where your business is leaking 30:26 They aren't coming back #ContractorMarketing #HomeServiceBusiness #LeadGeneration #SpeedToLead #LocalServiceAds #GoogleAds #FacebookAds #PrivateEquity #AIForContractors #ContractorGrowth ============================== About This Channel The AI + Marketing Show for Home Service Pros is the podcast for contractors, roofers, HVAC techs, plumbers, landscapers, electricians, and remodelers, who want to grow using AI and marketing that actually works. No fluff. No jargon. Plain-English tactics you can use this week. Hosted by Mauricio Cardenal, founder of Contractor Marketing Pros, a digital marketing agency that has generated 250,000+ inbound leads and $150M+ in tracked revenue for home service businesses across the U.S. New episodes every week.