Buy Local Strategies

Buy Local Forum: Strategies to Build Interest in Local Food The Solano Local Food System Alliance hosted this educational forum on what goes into community members’ decisions around purchasing local food. Alliance member Sustainable Solano has partnered with UC Davis around the development of marketing and messaging strategies that will encourage more people in Solano County to buy local food. Dr. Kristin Kiesel, an Alliance member and the UC Davis lead researcher on this project, presents the findings and marketing plan. Darren Holmes of Protective Marketing LLC reviews a comprehensive communications strategy that builds on the research and offers approaches for specific groups, such as Gen Z or cost-conscious buyers. SuSol's Elena Karoulina reviews two practical applications of the marketing messages, including a taste test at a local college and a cost comparison. You can learn more about this project and get supporting documents here: https://sustainablesolano.org/buy-loc...