Do B2B Loyalty Programs Actually Work? | On The Move Podcast

Do B2B loyalty programs actually work? In this episode of On The Move, Francesco sits down with Ray Desloge, Director of B2B Sales at Brandmovers, to unpack what separates a successful B2B loyalty program from one that falls flat. From growth bonuses and category incentives to data, gamification, and ROI, Ray breaks down how the right program can drive measurable behavior — without simply defaulting to discounts. Because in B2B, loyalty isn’t just about rewarding purchases. It’s about building stronger relationships, creating incremental growth, and giving businesses the insights they need to move smarter. Learn more about Brandmovers at brandmovers.com/otm Explore Ideas For Your Brand With Me 💼 https://meetings.hubspot.com/wesley-m... #onthemove #brandmovers #B2BLoyalty #customerengagement #loyaltymarketing #ChannelIncentives #b2bmarketing #salesgrowth #marketingstrategy