From the Source: Karina Shabelsky on the Reality of AI in Marketing: Tools, Limits, & Opportunities

What’s real, what’s hype, and what’s actually working when it comes to AI in modern marketing? In this episode of From the Source, Dave Steinmeyer sits down with Karina Shabelsky, Director of Digital Marketing at Suki AI, to discuss the practical realities of using AI in B2B marketing. From prompt engineering and AI-powered workflows to ABM, GEO (Generative Engine Optimization), and content strategy, Karina shares how marketing teams can leverage AI effectively without sacrificing human insight and critical thinking. The conversation explores the opportunities AI creates, the limitations marketers need to understand, and why the future belongs to teams that combine technology with expertise, creativity, and strategic thinking. Key topics covered: AI in B2B Marketing Prompt Engineering Best Practices AI vs Human Creativity ABM and Personalization at Scale GEO (Generative Engine Optimization) AI-Powered Content Strategy Sales & Marketing Alignment The Future of Digital Marketing Whether you're a marketing leader, demand generation professional, or AI enthusiast, this episode offers actionable insights on building smarter, more effective marketing programs. Subscribe for more conversations with industry leaders and B2B innovators. Learn more: https://vereigenmedia.com/vlog/karina... 🎧 Listen to the full episode on your favorite platform: 👉 Spotify: https://open.spotify.com/episode/1nit... 👉 Apple Podcasts: https://podcasts.apple.com/us/podcast... 👉 Amazon Music: https://music.amazon.com/podcasts/6d6...