Chosen by AI or Remembered by People? Ex-Woolworths Leader Mark Mansour | #678

Mark Mansour has spent 20 years on the platform side of retail, from PayPal and eBay to building retail media, loyalty and marketplaces inside one of Australia’s biggest retailers. When this episode goes live, it’s his first day as Managing Director APAC at QSIC. In this episode, Mark sits down with Nathan Bush to explain how agentic commerce splits shopping in two. Utility is about being chosen by a machine. Discovery is about being remembered by a person. He covers why brands that lose the direct relationship become inventory in someone else’s platform, why stores matter more as agents take over, how QSIC uses AI to create in-store audio ads in seconds, and why he built his own chief of staff app without knowing how to code. Brands and tools mentioned: QSIC, PayPal, eBay, Mastercard, Kogan, Jetstar, Amazon, Shopify, Magento, LSKD, Luxury Escapes, Baby Bunting, Qantas, Claude, Codex, Devin This episode is brought to you with thanks to our partners: 🛍️ Shopify → https://www.shopify.com/au 📧 Klaviyo → https://www.klaviyo.com/au/ Connect with us on LinkedIn: 👤 Mark Mansour →   / markadammansour   👤 Nathan Bush →   / nathbush   🔊 Explore QSIC → https://www.getqsic.com/ ✍️ Read Mark in Passing → https://markinpassing.substack.com/ 🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact 📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/s... 💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed