7 Fixes That Make Your B2B Website Convert

B2B website not generating leads? Shayne Serediuk breaks down how to turn a digital brochure into a revenue asset without an expensive redesign. Most B2B websites look fine but produce almost nothing. Leadership treats a redesign as a marketing checkbox — new photos, new colors — then wonders why 18 months later the site still hasn't produced a qualified lead. In this conversation, Shane Sarah Duke, Director of Technology at Roadmap, walks through the exact process he uses to diagnose underperforming B2B sites and turn them into pipeline-generating assets connected to your CRM and revenue system. Host Steve Whittington and Shane cover the foundational work that has to happen before a single pixel gets designed: mapping the tech stack, nailing down the ICP, wireframing the user journey, and setting page-level KPIs. They also share the small fixes — like rewriting one button — that produced a 28% lift in conversions for a real client, and why rewriting copy for the ICP dropped one client's traffic 10% but lifted conversion rate over 58%. In this episode: Why most B2B website redesigns fail before design even starts The 5-second rule for your homepage and how to pass it- How to audit your site as a customer (and what to look for) Connecting website forms to HubSpot and your CRM for true pipeline tracking Why clear CTAs matter more than clever copy — and the case study behind a 79% homepage bounce rate- Quick wins vs. full rebuilds: when each one actually makes sense Shayne Serediuk is the Director of Technology at Roadmap, where he builds B2B websites that connect to CRMs and function as 24/7 salespeople. Reach him at shayne@roadmapagency.com or on LinkedIn. If this episode helped you rethink your website, subscribe to Driving Growth wherever you get your podcasts and leave a review. New episodes drop the first and third Wednesday of every month. Driving Growth is produced by Morreale Digital. Follow Steve Whittington on LinkedIn:   / sbwhittington   Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! 0:00 Why B2B Websites Fail to Convert 2:17 Diagnosing a Broken B2B Website 4:30 The Pre-Design Foundation Process 8:50 Common Website Mistakes to Fix Now 13:00 Quick Wins Before a Full Redesign 15:24 How One Button Change Lifted Conversions 28% 18:57 Connecting Your Website to Your CRM 20:19 The One Thing Every B2B Site Needs 🔔 SUBSCRIBE WHEREVER YOU GET YOUR PODCASTS 🔔 🎤 YouTube:    • Driving Growth The Go-To-Market Podcast By...   🎤 Spotify: https://open.spotify.com/show/7oPqQgS... 🎤 Apple Podcasts: https://podcasts.apple.com/ca/podcast...