Why Being In Great Shape Doesn't Make You A Great Coach

Being in great shape and being a good coach are two completely different skills. We've all seen it. Someone gets into incredible shape doing keto, or CrossFit, or fasting and suddenly they're selling that exact method to everyone - the busy mum, the powerlifter, the bloke who just wants to drop half a stone and still have a pint on a Friday. And it doesn't work for most of them. Not because the coach is a fraud, but because they've made the mistake of assuming what worked for them works for you. In this video I break down why principles beat methods every single time, and why a genuinely good coach picks the method to fit the client - not the client to fit their favourite method. Then I run through the core principles that actually drive results in nutrition and training including; → Why calorie balance is the principle every diet relies on → How much protein you actually need, and the simple number to aim for → Progressive overload, and what "doing more over time" really means If you've ever bounced between diets, felt like you're working hard and getting nowhere, or you're just sick of being sold the "one magic method," this one's for you. Get the principles right and you'll never fall for another scam again. Want to work with a Coach who will create the program to suit you, rather than trying to make you fit into their program? Drop me an email on ryan.doolan@per4ormgroup.com and let's chat.